At Pad Design Fair 2023, OWN created a special scenography to showcase new collectible designs with intriguing narratives. The booth, resembling an abandoned bedroom, captivates visitors with dreamy objects and an air of mystery. Ten acclaimed artists were invited to design unique works using their preferred materials, all connected by the color blue, symbolizing the night, surrealism, and the unnatural.

The goal of this shoot was to create a dark and mysterious ambiance using only the natural lighting emanating from the objects. It was a project that brought a unique and rarely seen concept to fairs, aiming to captivate viewers with dream-like content and immerse them in the story of a temporary exhibition that feels timeless, as if it has always existed. The intention was to transport the public into a dream-like experience.